ASC Management Services

Opening a surgery center is a milestone. Running it well is the real work. Avanza + MedHQ provides the operational leadership, administrative infrastructure, and hands-on management support that high-performing centers depend on — without taking equity or control. Your center runs your way: aligned with your physicians, accountable to your board, and focused on the outcomes that matter to your patients and your ownership.

Trusted by Hundreds of Leading Healthcare Companies

YEARS IN BUSINESS
0
HEALTH SERVICES EMPLOYEES
0
CLIENT RETENTION
0
MedHQ 22+ Years in Business, 2,500 Health Services Employees, 97% client retention

How We Work

Your Vision, Our Operational Discipline

The strategy your ownership and board establish is the strategy we execute. Direction stays with your governance structure, and Avanza + MedHQ brings the operational expertise and institutional depth to carry it out. All major decisions, expenditures, and annual plans remain subject to board approval.

The Avanza + MedHQ team collectively represents more than 200 years of ASC leadership experience across clinical operations, finance, revenue cycle, HR, credentialing, payer contracting, compliance, accreditation, and anesthesia services.

Built for Every Ownership Model

Whether you’re physician-owned, health system-affiliated, or a joint venture, we understand the governance dynamics, stakeholder priorities, and operational realities that come with your structure. Joint ventures in particular need a management partner who serves multiple ownership interests without favoring one over another.

Our role is always the same: serve the center, support the board, execute the shared vision.

Management Services

Our work spans every dimension of ASC operations: hands-on, sustained, and built entirely around what your center needs.

A strong administrator is a center’s most important operational asset. Avanza + MedHQ works alongside your administrator — providing structured mentorship, customized training, and ongoing guidance grounded in your ownership’s strategy. The goal is an administrator who executes your vision with confidence and keeps getting better.

  • Administrator support, development, and performance oversight
  • Daily operational oversight and execution of board priorities
  • Performance reviews and individual goal-setting
  • Interim leadership to maintain continuity during transitions

Running a high-performing ASC requires discipline across scheduling, supply chain, staffing, and clinical workflows, and the ability to catch small inefficiencies before they become real problems.

  • OR utilization, scheduling efficiency, and throughput analysis
  • Materials management, supply chain oversight, and GPO adherence
  • Staffing model design and productivity monitoring
  • Financial and operational benchmarking against peer ASCs
  • Workflow redesign and continuous improvement

Centers evolve. They add specialties, bring on new physicians, and face decisions that require both operational depth and strategic perspective. Avanza + MedHQ helps your center navigate those decisions with clarity.

  • Service line evaluation and specialty mix optimization
  • Physician recruitment and alignment strategy
  • Volume planning and capacity management
  • Annual strategic planning facilitation
  • Market analysis and growth initiative support
Your physicians and board should always know how your center is performing and what’s being done about it. We build reporting structures and governance cadence that make that visibility routine.
  • Structured meeting support and facilitation
  • Monthly financial and operational reporting packages
  • KPI development, dashboards, and performance scorecards
  • Defined escalation pathways and communication protocols
  • Physician satisfaction surveys and board-level reporting
No ASC management firm brings this range of in-house expertise and experience to a client engagement without requiring equity. With Avanza + MedHQ, these capabilities come standard — not as outside vendors or separate contracts. Revenue cycle management is also available to management clients at preferential rates.
  • Human resources, credentialing, and workforce administration
  • Accounting, financial reporting, and compliance support
  • Managed care contracting and payer strategy
  • IT support and technology administration
  • Anesthesia service model evaluation and optimization

We didn’t want to engage a traditional hospital consultant who was still learning how outpatient services should be delivered. We wanted someone with a track record in the outpatient space that would bring a different and valuable perspective to our project.

David Dibner, SVP, NYU Langone Medical Center
Becker's Top 150 In Healthcare 2022

You are the Heart of Our Business

Join a values driven company dedicated to listening, learning, and creating growth opportunities for our team and our clients.

Start the Conversation

Whether you’re launching a new ASC, strengthening an established center, or navigating a transition, we’ll work alongside your team with focused, accountable management support.

Rita Hernandez

Rita Hernandez Figi

Chief Operating
Officer
erin boers

Erin Boers

VP of Human
Resource Services
MHQ_Wes Battiste Headshot_edited
Wes Battiste
PA, CAA, MMSC