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By: Derrick Idbeis, originally written for Becker’s ASC Review
For most of the ASC industry’s history, bringing in a management company meant giving something up. Equity. A seat at the table. A share of the returns. The tradeoff was straightforward: you gained operational infrastructure, purchasing leverage, and specialized expertise, and in exchange, the management company took a piece of your center. For many surgery centers, that was simply the required cost of getting the help they needed.
That cost is no longer a given. The non-equity model has emerged as a genuine alternative — professional management that, at its best, delivers the operational depth and service breadth owners have come to expect from equity partners, without the ownership strings attached.
What ASC owners have historically valued in equity-backed management partnerships had less to do with ownership than with what ownership was thought to guarantee: deep commitment, a scaled platform, and the full service depth required to run a high-performing center. For a long time, accepting dilution was the only way to get there, but even then, the terms came with strings. Transfer restrictions, right of first refusal clauses, and shared ownership complicate the picture considerably when an ASC wants to change direction or renegotiate terms. Getting into an equity management relationship is often far easier than getting out of one.
For ASCs looking to avoid those complications, the non-equity model offers a preferable path.
The best non-equity management companies provide the full range of core services — administration, RCM, HR, compliance, supply chain management, strategic advisory, accreditation expertise, and on-site leadership — without taking an ownership stake in the center. Compensation is structured around management fees alone — no equity participation, no share of profits. In many cases, those fees are comparable to what equity partners charge. Owners retain their equity, their governance authority, and control over strategic direction.
For physician-owned centers, that distinction carries significant weight. Physicians who built their ASC to preserve clinical autonomy and economic independence shouldn’t have to compromise either to access professional management. The relationship stays where it belongs: in service of the ownership group.
Health systems and hospital-affiliated joint ventures arrive at the same conclusion from a different angle. They already navigate complex ownership arrangements. Adding an equity partner introduces competing financial interests and complications on decisions that health system boards would generally prefer to keep clean. A fee-based partner is accountable without holding a stake, which is often precisely what those arrangements require.
The growth of the non-equity model reflects a maturing market. ASC operators are approaching management services with more sophistication than they did a decade ago. They understand what they’re buying, they know what questions to ask, and they’re less willing to accept terms that don’t serve their interests.
What’s also changed is what capable non-equity platforms can actually deliver. For years, the equity model held its ground partly because no fee-based alternative could match its scale or service depth. A few non-equity management companies have built enterprise-grade infrastructure — revenue cycle teams processing thousands of claims daily, centralized back-office functions, and advisory teams with deep ASC development and operations experience. That combination didn’t exist at scale until recently.
Meanwhile, the demands on ASCs have only increased. Payer contracting complexity, workforce pressures, regulatory requirements, anesthesia challenges, and reimbursement changes have made outside expertise more valuable. The question for many owners is no longer whether to engage management support; it’s how to capture that expertise without giving away a piece of what they’ve built.
Not every non-equity arrangement delivers the same thing, and the gap between the best and the rest is significant. Most non-equity offerings are narrower than owners realize — strong in one or two areas, much thinner (or non-existent) everywhere else. Some questions worth asking when considering a non-equity partner:
The equity model’s staying power was never really about ownership. It was about the belief that scale, commitment, and service depth required it. Now, a small number of non-equity management companies have proven otherwise — and for ASC owners at every stage, that changes what they should be willing to accept.
If you’re evaluating a non-equity partner, we’d welcome the conversation. Complete the form below to connect with our team.
Derrick Idbeis is Chief Commercial Officer of Avanza + MedHQ, a healthcare services organization providing non-equity management, advisory, and administrative solutions to ambulatory surgery centers, physician practices, and healthcare systems nationwide. Write him at didbeis@medhq.com.
The challenge is aligning strategically without turning an ASC into a mini-hospital. Hospitals guide strategy, not operations. ASCs are fast, physician-led, and efficient. Let them work the way they work.
– Geri Eaves, Vice President of Ambulatory Services